Asian heartthrob Takeshi Kaneshiro has been chosen as the first male Asian face of Armani.
The Japanese-Taiwanese actor will appear in Emporio Armani underwear’s autumn/winter collection advertising campaign, along with existing endorser David Beckham. Kaneshiro’s fame in Asia is based on films, such as "House of Flying Daggers" and "The Warlords."
Giorgio Armani handled costume design for Kaneshiro’s movie "Confession of Pain."
“I am excited to collaborate with Takeshi on this new advertising campaign. He is a film and style icon in Asia where his fame transcends cultures both East and West. His sense of effortless style is very contemporary and sophisticated and together with his good look makes him the ideal testimonial for Emporio Armani," said Giorgio Armani in a statement.