Thursday, June 21, 2012

Mulberry's #AW12 Advertisement Campaign

Mulberry's Fall/Winter 2012-2013 advertisement campaign features (American fashion model) Lindsey Wixson and is photographed by (British fashion photographer) Tim Walker. The campaign was shot on location in the Blackheath Forest in Surrey, England.
Mulberry's "Del Rey" handbag in noir ostrich
The British lifestyle brand hauled in two giant furry beasts with claws to appear alongside Wixson, who is seen wearing looks from the Mulberry Fall 2012 Ready-To-Wear (RTW) Collection and carrying—at various points during her forest trek—the Del Rey [named after Lana Del Rey], Maisie and the new embellished Alexa [named after Alexa Chung] handbags. 

The campaign was inspired by creative director Emma Hill’s themes of dark fairy tales and fantasy travels. “The campaign is an interpretation of dreams and fears,” said Ronnie Cooke Newhouse, who art directed the campaign with Hill's company, House + Holme

The campaign will break in The New York Times on Sunday, June 24, 2012 and then in the August issues of U.S. and U.K. Vogue.

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