Thursday, March 24, 2011

YSL: Moroccan Passion

Janelle Monae's song "Mushroom & Roses" is featured in the new Yves Saint Laurent Spring/Summer 2011 advertising campaign video.

The video, filmed by Inez van Lamsweerde and Vinoodh Matadin features the beautiful "of the moment" model Arizona Muse in the gardens of Bled Roknine, a 30's style villa in Marrakech.

Arizona Muse is one of the top new faces of the year (along with's "most buzzed about models of the year") and this is her first major advertising campaign - a huge deal since it's YSL!

Yves Saint Laurent's connection to Morocco is well known: the late designer bought the Majorelle botanical gardens and adjoining villa in Marrakech, with his partner Pierre Bergé, in 1980. The gardens served as a source of inspiration to Yves Saint Laurent, and his ashes were scattered there when he died in 2008.

According to Women's Wear Daily (WWD) - The campaign will run concurrently with an exhibition of Saint Laurent’s Moroccan-inspired designs at the Jardin Majorelle, due to end mid-March. BergĂ© last month published “Yves Saint Laurent, une passion marocaine,” an illustrated book detailing his life with Yves Saint Laurent in Morocco.

Check out the exquisitely executed YSL Spring/Summer 2011 advertising campaign video here: 

A few images from the Yves Saint Laurent Spring/Summer 2011 advertising campaign:

I really adore Arizona Muse's hairstyle and there's an interesting read on RealNob about the advertising "trends" of Spring/Summer 2011 ad campaigns.
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