Wednesday, August 19, 2009

All The Rage: Doodski

Featured in Women’s Wear Daily - January 2009, Vanity Fair - June 2009, and Vogue Paris - August 2009, twenty-four year old Swiss-born fashion designer Andrea Stefanowicz Sabrier has made headlines with his London-based T-shirt line, Doodski.

Doodski’s products have been engineered and researched for several years before entering the fashion market. From the cut to the washes, each tee is a unique experience as all the garments are special and looked into in depth.

Manufactured in leading factories in Los Angeles (for its cutting edge technology in street wear and everyday attire), Doodski blends the savoir-faire and fabrics available in California with unique designs inspired by Rasputin, Russian heritage and culture for its first collection.

Doodski's purpose is to bring its clients a mind opening experience on a different horizon and feel it through a garment that will follow them through their personal life’s journeys.

Andrea came up with the concept of doing a T-shirt label simply as a way to portray his own vision and thoughts of his many travels around the world which inspired him, hence putting his ideas on T-shirts in order to express himself. He felt there was a lack of high quality men's tees available in the market that could be worn for all occasions and attentive to details such as quality, colors and methods of printing.

The company's tag line is In Doodski We Trust.

Doodski stands for great quality tees available and wearable for any occasion. Andrea wants his customers to feel great every time they are in Doodski garments, regardless of who they are or where they are.

His T-shirts are relaxed, laid-back, and never too heavy in design or color. Plus, even though they are initially targeted for men (between twenty to thirty years of age), women can sport the tees too since essentially his products are unisex.

The tees are available in sizes small to extra large and are available in Paris’ Montaigne Market, England, Kuwait, and Italy.

Currently Andrea does not sell anywhere in the United States as he just launched Doodski in January and hasn’t yet concentrated on the American market (which is very different from the European one). The tees are therefore available in America only over the web, exclusively at LuisViaRoma. Although you can also find a few tees on Flannels Fashion.

The Doodski official website should be up and running before the end of September and will allow customers to directly purchase tees from the E-shop for worldwide shipping.

/// I'd like to thank Vogue Paris for being the inspiration to this article, Andrea Stefanowicz Sabrier for answering any questions I had about his T-shirt line (he's very kind and down-to-earth), and StyleSalt (a new social shopping site, launching in September).
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