The boutique-quality prescription eyewear and sunglass company recently launched
their Summer 2013
Collection in bright colors and fun textures. The collection is inspired by
a vision of mid-century bohemia:
Jackson Pollock splattering paint outdoors, Norman Mailer’s violent drug-fueled
brawl from the 1970 film “Maidstone,” and Lee Radziwill sunbathing on an East
Hampton beach, shoeless summer days, weekend-long house parties, and mesquite-scented nights.
Founded by four friends (Neil Blumenthal, Andrew Hunt,
Jeffrey Raider, and David Gilboa), Warby Parker was born out of their
collective personal traits—a penchant for exorbitance, an affinity for vintage
collectibles, a strong desire to make the world a better place—and their commitment
for an alternative to the overpriced, bland eyewear available in most boutiques
or stores. The brand’s name itself was inspired by two of (influential
novelist/writer) Jack Kerouac‘s
earliest characters: Zagg Parker and Warby Pepper.
The brand is renowned for offering designer eyewear at an
affordable price (starting at $95) that are available exclusively through their
website and showrooms, while leading the way for socially conscious business practices—for
each pair sold, Warby Parker distributes a pair to someone in need through non-profit
partnerships, such as Vision Spring
and Restoring Vision.
All the frames are handcrafted and produced
specifically for Warby Parker; they’re made from custom cellulose acetate, for
durability and flexibility, and ion-plated titanium that is sourced from Japan
to provide both longevity and a lightweight comfort. All their lenses offer
high-end, anti-reflective polycarbonate—it’s far thinner than traditional
plastic or glass lenses, impact resistant, and includes 100% UV protection.
Warby
Parker also offers an at-home “try-on
program,” that will allow you to select five
pairs of eyeglasses or sunglasses and test out the frame on yourself at the
convenience of your home for five days, absolutely free! There’s also free shipping
and 30-day returns via UPS (excluding
Alaska, Hawaii, and Puerto Rico).
So
let loose in style this summer with bright colors, fun textures, and a chic
pair of Warby Parker eyewear for your alfresco-dining soirée, travel plans,
beach bumming, or whatever it is that you decide to do this summer!
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Eyewear images courtesy of Warby Parker’s Brian
Magida.